The objective of the AHAA shall be to co-ordinate the promotion and recognition of Appaloosa horses and their owners within the Province of Alberta. 
To assist in the achievement of this objective the AHAA shall: 
a) promote the breeding of Appaloosa horses by maintaining a listing of Appaloosa horses available within Alberta;
b) promote the use of Appaloosa horses by assisting with the organizing of horse events through advertising as well as other promotional means;
c) establish and maintain a system of year end awards to recognize the achievements of members’ Appaloosa horses and riders' performance at sanctioned horse events;
d) provide a mechanism to allow Appaloosa horse owners to bring to the attention of the ApHC, issues which impact on the development of the Appaloosa breed within the Province of  Alberta.
e) encourage the interest of the Alberta youth in enjoying and riding the Appaloosa through education, recognition of achievement, and development of their abilities, leadership, and teamwork.